Unpack ISO-image to FAT-32 flash drive with 7-zip,
run utils/win64/makeboot64.bat on THIS flash drive

to make this flash drive bootable.

Boot your system from this flash drive in UEFI mode and, on request,
press key “Y” and “Enter”, then again “Y” and “Enter”.

If nothing happened, make a bootable flash drive with this Image and boot the system from flash drive in BIOS mode (not UEFI).