Unpack ISO-image to FAT-32 flash drive with 7-zip
or open it in Windows 10 (11) Explorer and copy to this flash drive,
run utils/win64/makeboot64.bat on THIS flash drive
to make this flash drive bootable.
Boot your system from this flash drive in UEFI mode and, on request,
press key “Y” and “Enter”, then again “Y” and “Enter”.
Detailed guide to UEFI booting
If nothing happened, make a bootable flash drive with this 
Image and boot the system from flash drive in BIOS mode (not UEFI).